The Art of The Law Firm Press Release

While much has changed in the media industry in recent decades, a lot has stayed the same. If you’re looking to work with the media to increase public recognition of your law firm, and you don’t want to hire an expensive public relations (PR) consultant, you’ll need to know a bit about how to conduct your own PR. Knowing how to write a solid law firm press release can help.

One of the advantages of working with the media is that it doesn’t cost money and it can help expose you and your services to a large audience. In turn, this can help inform potential clients about your legal practice, while also building your reputation and authority.

But while you may be excited about the stories you have to share, you’ll need to find a way to bring that enthusiasm to reporters. It’s also worth noting that journalists and editors work to very tight deadlines. When reaching out to the media, you want to have a very clear sense of the story you’re presenting, while being very brief in your pitch, to be respectful of their time.

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